The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have learned as its first director, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, consequences -- those are the stuffs of the near future. You will find a lot of theories, tons of how-to's, tons of sales discuss in our day and age. Stories hold huge weight in pinning down a prospective customer to a purchase.
Exterior of a revenue standpoint, story-telling on your circle of friends are able to make a huge impact in rippling out your business to others. My very first enormous client (that's still my customer so far) came from a short chat while riding the train on my way for my afterward day task. I ventured into one of my college-mates out there. We weren't really close. I told him that I was into SEO and shared its own worth and also what it did for my own website. He explained that he would refer me.
Turns out that he did. I got to close the deal.
After that lesson, then I never ceased evangelizing.
Yes I know, you want to get paid per hour. While it may be true that everything you understand is well worth every penny to what you're charging, totally free consultations build trust. More often than not, it's let me get the entire enterprise.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they want to know about other areas of internet marketing. You are able to leverage on giving them what they desire to know rather than informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO company to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to another SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and successful) form of advertising here is still TV. That leaves us having an 'free market' and a free market ensures that the budget is crazy.
There are companies that offer SEO for as little as $300 a month. And yes, they claim that it is white hat -- together with all of the linkbuilding tricks you can ever imagine. If I tried to pull that stunt, then I would be out of business in a month.
While I read Seth Godin's Linchpin, I understood the importance of pricing. Louis Vuitton is able to charge that much since they are all because of quality and exclusivity. I need to be a business like that. That is 1 reason why we provide customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the search engine optimization industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. That manner, pricing is secondary and I'm pleased with the soe company few really great clients I have.
Think like Louis Vuitton. Win.
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I look forward to talking with you and help you get started making money in the next 30 days.